Tuesday, 30 November 2010

Proforma Press Releases

I've recently been struck by how the Brits report what politicians are going to say in advance, "so and so will say blah blah about blah blah tomorrow". Once the so and so has said "blah blah" that is also reported. The so and sos get double the mileage from their PR budget, and the media seem to go along with it presumably because they also get twice the mileage from the story.

I wish they would focus more on what the so and sos are actually doing, and less on what they say they will say they are going to do if they can. Sadly the gap between what they say and what they do is often vast and it is only the light weight satirical media like Have I Got News for You or The Now Show that pick up on the discrepancies. The so and sos say so much, put out so many press releases - and as we have seen recently the press don't always bother to check their facts! - that the details become overwhelming. The media cherry pick according to their own agenda - which I think more or less consists in outraging as many people as possible.

It is good to have a reprieve from IDS/DWP press releases in the last week or two. They were coming thick and fast for a while and I was feeing suicidal trying to keep up and understand what it meant for me.

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